In 2015, I got to work alongside director, Richard Curtis, and advertising legend, Sir John Hegarty.

Richard conceived ‘Project Everyone’, the initiative to promote the United Nations’ global goals for sustainable development to end extreme poverty and tackle climate change by 2030. And part of the aim was to communicate these goals to the world’s 7 billion people… in 7 days!

Through Aardman, I directed a film to promote the goals, and in turn, this film was screened in tens of thousands of cinemas, across 30 countries simultaneously. The film became the world’s first ever global cinema ad campaign.

A dream job – working with Richard, John and an amazing crew, and flying to New York to recreate the United Nations Assembly Hall, but mainly being entrusted to create something so unique and ambitious in scale and also to know that the project had inspired a mass of people to make change for good.

THE GLOBAL GOALS: #WEHAVEAPLAN

THE GLOBAL GOALS

#WEHAVEAPLAN

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