An ambitious fundraising campaign created with PayPal, Aardman and Channel 4. Eight CGI turkeys, each representing a UK charity, competed in a televised race powered by public donations. I was directed & oversaw design across several of the campaign’s films, including the main ‘Turkey Dash’ race. Developing the characters, comedy and visual world around the central idea.
Each turkey was named by charity fans and also transformed into an Aardman-style character, who encouraged viewers to make a donation. The more donations a charity received, the faster its turkey ran… until there was a winner. Overall, every charity won out which was hugely satisfying.
